Texas Hill Country Provisions began around a campfire in early 2020, in the heart of the Texas Hill Country. Inspired by campfire conversations about life, creativity, and a connection to something greater than ourselves, we began designing Texas-inspired artwork. What started as a simple brand concept quickly evolved into a mission with a deeper purpose. 

In early 2024, we began recording a Texas music series at our HQ called Chill Country Sessions–a project thrown together on a whim that would solidify our mission. We built out a simple recording studio in the old cargo warehouse of our 1930s train station headquarters, just outside of Austin, Texas.

The space was instantly transformed from overflow storage into a vibrant creative haven for independent artists. It was a real world win-win for us and the artists. We got to align our brand with talented artists and their music. They get free high quality content and exposure to our growing audience of die-hard Texas music lovers. Sometimes things just make perfect sense–this was one of those things.

The idea for Chill Country Sessions instantly clarified our mission. What started as a way for us to satisfy our own creative ambitions, opened the door to something much bigger–a mission to support artists across Texas.

THC Provisions was never just about the products—it’s always been about nurturing creativity and building something with purpose. We don’t know how this thing will continue to unfold, but we know we’ll continue to navigate it with pure intentions and creative integrity. 

Follow along on Instagram, YouTube, and TikTok, and check out our full line up of Texas-inspired products below.