(Not) About Us
Raised during the dawn of the digital age, we’ve spent our careers creating ecommerce and digital media brands mostly because it's just what we knew how to do. Throughout our various endeavors, we’ve experienced both unimaginable successes and equally devastating failures. These ups and downs have taught us a few things about what matters, and what doesn’t.
Ironically, it was the isolation of the Covid 19 pandemic in 2020 that brought us together in the first place. In those early days, a small group of us would get together around a campfire under the starry Hill Country sky to discuss work, life, and the meaning of it all. Of all the places on planet earth that we could be during the lockdown, we were lucky enough to be in the magical state of Texas.
Texas has a strange way of shaping and influencing the people that make it their home. Throughout our time around the campfire, we developed a deeper appreciation for our home and a strong desire to create. Free from deadlines, goals, or a plan of any kind, we just simply started design Texas-inspired artwork and shooting photo and video content. Our early designs were shaped by a sense of freedom, gratitude, and our shared Texas experience, and we continue to infuse these elements into every design and product we create.
Soon after, we began designing tee shirts and hats that incorporated our artwork, which we handed out to friends, family, and early followers of our Instagram account, @thcprovisions. People seemed to like them, and that was good enough for us to keep going.
Since starting THC Provisions, we’ve recognized that when we create something truly meaningful, there’s a sense that we actually didn’t create it at all. It’s always been there, floating in the aether, we just happened to be the ones to bring it to life. We think that’s what makes our products resonate with so many likeminded people–it’s not about us.
We’ve worked tirelessly to honor that original spirit we discovered around the campfire by creating the best stuff we can, and it’s that uncompromising vision that continues to drive THC Provisions today. Every product we make is a labor of love, and we hope you love them too.
With love from Texas,
The THC Provisions Team